Decision Makers' Direct
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Planning for Contingency
As the USA celebrated the 30th anniversary of the Apollo moon landing in 1999, the notion that the July 1969 mission could have turned tragic seemed, in retrospect, inconceivable. But the Nixon administration devised a contingency plan in case...
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Why Model
Modeling brings the power of mathematical abstraction to domain reality to solve problems. Meaningful and relevant modeling is a product of close and continuous interaction between the decision maker and the modeling experts...
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Travel Route Optimization
One of the most involved problems in Operations Research is to find the shortest path connecting a set of given points. Travel Route Optimization can generate a route that results in the optimization of a business objective, subject to a set of constraints...
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Simulation: Befriend Uncertainty
Simulation is 'modeling the uncertain' in a risk-free environment. Simulation forms an essential numerical tool to solve a complex problem where...
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Data Mining: Let the data tell its story
Data mining is the art and science of extracting hidden patterns from the accumulated data for decision-making. It has emerged as a valuable decision support tool...
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Irrationality & Decision Sciences
A stunning survey of psychological research showed that irrational behavior is far more widespread and normal than is generally believed...
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