Press Release

DecisionCraft Inc. to join Leading Chief Technology Officers at the Broadcast Evolution Summit, hosted by marcus evans Summits

17 December 2010

marcus evans summits, is pleased to announce DecisionCraft Inc. as a Sponsor at the Broadcast Evolution Summit , taking place 17 - 19 January 2011 at the legendary The Majestic Barrière, Cannes, France.

As the Information Age evolves, television networks, system operators and content providers must deliver a rich user experience through multiple platforms in order to compete.

DecisionCraft , which provides end-to-end data analytics solutions for TV broadcasters , is scheduled to meet one-to-one with attendees of this prestigious event as a direct platform for highlighting the services offered by DecisionCraft .

Headquartered in New Jersey and having offices in Mumbai and Ahmedabad, India, DecisionCraft works with several broadcasters. It has deep expertise in working with TV ratings data, building mathematical/statistical models, and developing software applications. DecisionCraft has built various media applications for aMap, a TV rating company in India including aTrack; a tool to analyse TV ratings data. It has also developed hardware solutions for data capture from TV telecast. DecisionCraft's proprietary software applications for TV broadcasters include Spot Allocator, Deal Planner, Avail-X (proposal maker), Promo Planner and Ratings Forecaster. It also has developed media optimiser, a media planning tool. In summary, DecisionCraft's offerings consist of: Data collection and Analytics services, Its proprietary decision support applications and Building of customised software. For more information please visit their homepage:

Broadcast Evolution Summit 2011 offers the perfect setting to present products and services directly to the key decision makers and gate keepers of immense digital development budgets. Over three days, sponsors will meet and interact with top broadcast executives through a number of business one-to-one meetings and many networking activities. In addition, sponsors will attend the strategic summit sessions led by thought leaders in the content distribution community. Within the luxurious settings of the Majestic Barrière, this networking event presents a unique opportunity to develop meaningful and valuable business relations. The keynote speakers include: Martijn Bal , Head of Content Digital Media, Vlaamse Media Maatschappij ; Ross Biggam , Director General, Association of Commercial Television ; Thomas Aidan Curran , SVP Technology & Innovation, Deutsche Telekom , Gerry Gouy , Senior Director Global Business Development, Digital Media

MTV Networks International and Dr André Lange , Head of Department Information on Markets & Financing, European Audio-Visual Observatory .

DecisionCraft representatives will have a number of pre-scheduled meetings with Chief Technology Officers, V ice Presidents & Directors of New Media , Vice Presidents & Directors of Digital Media, Group Commercial Directors and Heads of Strategy & Business Development.

marcus evans Summits ( ) , produces high level business platforms for the world's leading decision-makers. These dynamic and innovative forums initiate and develop business relationships one to one between director and C level practitioners from the world's most influential organisations and with leading product and service suppliers. marcus evans Summits guarantees an exclusive format which enables participants to achieve the maximum amount of business and knowledge interaction over a three day event in a stimulating environment.

Please note that the Broadcast Evolution Summit is a closed business event.

For more information:

Jana Urbanovska

Marketing Manager

Tel: +357 22 849 378


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